TY  - BOOK
AU  - Michael J Baker.
AU  - Baker,Michael John
TI  - Marketing: theory and practice 
SN  - 0333353994 (paperback)
AV  - HF5415 MAR 
PY  - 1983///
CY  - London
PB  - Macmillan
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -