Michael J Baker. <br/><br/>
Marketing :  theory and practice / 
Michael J. Baker ; A J  Brown ; Douglas Brownlie ; Keith Crosier ; Jennifer L Drayton ; Anita Kennedy ; Joana Kinsey ; Stephen T Parkinson 
 - Second edition. 
 - London :  Macmillan,  ©1983. 
 - xiv, 426 pages :  illustrations ;  24 cm. 
 - Macmillan studies in marketing management. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0333353994 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 MAR