The handbook of international direct and e-marketing / 
The Direct Marketing Association. 
 - 5th ed. 
 - London :  Kogan Page,  c2001. 
 - xiii, 746 p. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0749434295 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing--Directories.<br/>Internet marketing--Directories.<br/>Export marketing--Directories.