The Thomas, Michael. Paliwoda, Stanley J. European Marketing Confederation NIMA (Organization) text Oxford Butterworth-Heinemann 1997 monographic

print

372 p. : ill. ; 24 cm. European Marketing Confederation. "The original NIMA marketing lexicon was realized under the responsibility of the the following editorial board: Doctor Eric Waarts ... [et al.]. The English translation has been edited by Professor Michael Thomas, Professor Stan Paliwoda." Includes bibliographical references and index. Marketing Encyclopedias REF HF5415 NIM 0750635010 (hbk.) 20230120191419.0