@book{100717,
	author = {Thomas, Michael. and European Marketing Confederation.},
	title = {The international encyclopedia of marketing /},
	publisher = {Butterworth-Heinemann,},
	year = {1997.},
	address = {Oxford :},
	note = {"The original NIMA marketing lexicon was realized under the responsibility of the the following editorial board: Doctor Eric Waarts ... [et al.]. The English translation has been edited by Professor Michael Thomas, Professor Stan Paliwoda."}
}