Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.
Material type:
TextPublication details: Boston : Harvard Business School Press, c1997.Description: xv, 239 p. : ill. ; 24 cmISBN: - 0875847595 (hbk.)
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Graduate School Library | NFIC | HF5415.1265 HAG (Browse shelf(Opens below)) | Available | 92004038069 |
Browsing Graduate School Library shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.123B SMI Marketing communications : an integrated approach / | HF5415.123 FIL Marketing communications : contexts, strategies, and applications / | HF5415.125 PIT The marketing decision maker from MKIS to MDSS / | HF5415.1265 HAG Net gain : expanding markets through virtual communities / | HF5415.1265 HAG Net gain : expanding markets through virtual communities / | HF5415.1265 INT Internet marketing : building advantage in the networked economy / | HF5415.1265 INT Internet marketing : building advantage in the networked economy / |
Includes index.
Includes bibliographical references.
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