Principles and practice of marketing / Jim Blythe.
Material type:
TextPublication details: Hampshire : Cengage Learning, 2009.Edition: 2nd edDescription: xxi, 744 p. : ill. ; 28 cmISBN: - 9781408011478 (pbk.)
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Graduate School Library | NFIC | HF5415 BLY (Browse shelf(Opens below)) | Available | 92003036581 |
Browsing Graduate School Library shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5387 GRI Business ethics and corporate social responsibility / | HF5387 HAR Perspectives in business ethics / | HF5414 DUB Profit from effective markerting / | HF5415 BLY Principles and practice of marketing / | HF5415 CLA Readings in marketing strategy / | HF5415 DAV Offensive markerting : how to make your competitors followers / | HF5415 DIB The marketing casebook : cases and concepts / |
Includes index.
Includes bibliographical references.
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