A preface to marketing management / J. Paul Peter and James H. Donnelly.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, 2008.Edition: 11th edDescription: xix, 252 p. : ill. ; 26 cmISBN: - 0073380962 (pbk.)
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Graduate School Library | NFIC | HF5415.13 (Browse shelf(Opens below)) | Available | 92004018251 |
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| HF5415.1265 MOH Internet marketing : building advantage in the networked economy / | HF5415.1265 MOH Internet marketing : building advantage in the networked economy / | HF5415.1265 MOH Internet marketing : building advantage in the networked economy / | HF5415.13 A preface to marketing management / | HF5415.13 ENI Marketing principles : the management process / | HF5415.13 HUT Business marketing management : a strategic view of industrial and organizational markets / | HF5415.13 KOT Marketing management / |
Includes Index.
Includes bibliographical references.
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