Marketing success stories : cases and readings / edited by Annamarie van der Walt... [et al.].
Material type:
TextPublication details: Pretoria : Southern Book Publishers, c1990.Description: 253 p. : ill. ; 22 cmISBN: - 1868121836 (pbk.)
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Graduate School Library | NFIC | HF5415.12 MAR (Browse shelf(Opens below)) | Available | 92004013359 |
Browsing Graduate School Library shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.SHI Advertising, promotion & supplemental aspects of integrated marketing communications / | HF5415 STR Introduction to markerting / | HF5415.1 HAR Marketing mistakes / | HF5415.12 MAR Marketing success stories : cases and readings / | HF5415.12.QUE The marketing challenge of 1992/ by John A. Quelch, Robert D. Buzzell and Eric Salama. | HF5415.123B SMI Marketing communications : an integrated approach / | HF5415.123 FIL Marketing communications : contexts, strategies, and applications / |
Includes bibliographical references.
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