Contemporary advertising and integrated marketing communications / Michael F. Weigold,William F. Arens

By:

Arens, William F [Author]

Contributor(s):

Arens, Christian [Author]

Material type:

TextPublication details: Boston : McGraw-Hill Irwin, 2024.Edition: Seventeenth editionDescription: xxxi, 704 pages : Illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781266077098 (paperback)

Subject(s):

-- Advertising

LOC classification:

HF5821 WEI

Item type:

Ordinary Loan Books

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Ordinary Loan Books	Main Library		NFIC		HF5821 WEI (Browse shelf(Opens below))				25/12	Available	Purchase		92004056509
	Ordinary Loan Books	Main Library		NFIC		HF5821 WEI (Browse shelf(Opens below))				25/11	Available	Purchase		92004056228

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Includes bibliographical references and index.

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