Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

By:

Belch, George E. (George Edward) [Author]

Contributor(s):

Belch, Michael A [Author]

Material type:

TextPublication details: New York : McGraw-Hill Education, 2024.Edition: Thirteenth edtionDescription: xxxi, 759+(various pagings) illustrations ; 29cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781266090608 (paperback)

Subject(s):

LOC classification:

HF5823 BEL

Item type:

Ordinary Loan Books

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Ordinary Loan Books	Main Library		NFIC		HF5823 BEL (Browse shelf(Opens below))				25/22	Available	Purchase		92004056959
	Ordinary Loan Books	Main Library		NFIC		HF5823 BEL (Browse shelf(Opens below))				25/21	Available	Purchase		92004055947

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Includes bibliographical references and index.

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