Essentials of marketing : a marketing strategy planning approach / Joseph P. Cannon, William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy,
Material type:
TextPublication details: New York : McGraw-Hill Education, 2024.Edition: Eighteenth editionDescription: xxxiv, 796 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9781266124983 (paperback)
- HF5415 CAN
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| HF 5415 CAN Basic marketing : principles and practice / | HF5415 CAN Basic marketing : principles and practice / | HF 5415 CAN Basic marketing : principles and practice / | HF5415 CAN Essentials of marketing : a marketing strategy planning approach / | HF5415 CAN Essentials of marketing : a marketing strategy planning approach / | HF5415 CAS Case studies in marketing / | HF5415 CAS Cases in marketing financial services / |
Includes bibliographical references and indexes.
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