Marketing : an introduction / Gary Armstrong, Philip Kotler.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, ©2003.Edition: Sixth edtionDescription: 1 v. (various pagings) : colour illustration ; 26 cm. + 1 CD-ROM (4 3/4 in.)Content type: - text
- unmediated
- volume
- 0130351334 (paperback)
- HF5415 ARM
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Includes bibliographical references and index.
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