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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextSeries: Irwin series in marketingPublication details: Boston, MA : McGraw-Hill/Irwin, ©1996.Edition: Twelfth editionDescription: xxvi, 82 pages : illustrations: 25cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0256139903 (hardback)
Subject(s): LOC classification:
  • HF5415 PER
Item type: Ordinary Loan Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Ordinary Loan Books Main Library NFIC HF5415 PER (Browse shelf(Opens below)) 58433 Available Donation 92004047600

Includes bibliographical references and index.

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