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Managing services marketing : text and readings / John E.G. Bateson.

By: Material type: TextPublication details: Fort Worth : Dryden Press, 1992.Edition: 2nd edDescription: xiv, 594 p. : ill. ; 25 cmISBN:
  • 0030973902 (pbk.)
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Item type: Ordinary Loan Books
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Includes index.

Includes bibliographical references.

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