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Strategic marketing communications : new ways to build and integrate communications / by P. R. Smith, Chris Berry and Alan Pulford.

By: Contributor(s): Material type: TextPublication details: London : Kogan Page, 1999.Edition: Revised edDescription: xii, 300 p. ; 24 cmISBN:
  • 0749429186 (pbk.)
Subject(s):
Item type: Ordinary Loan Books
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Includes bibliographical references.

Includes index.

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