Consumer behavior : concepts and applications / David L. Loudon and Albert J. Della Bitta.
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TextSeries: McGraw-Hill series in marketing | Includes indexPublication details: New York : McGraw-Hill, c1979.Edition: 3rd edDescription: xi, 545 p. : ill. ; 25 cmISBN: - 0071005625 (hbk.)
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Main Library | NFIC | HF5415.3 LOU (Browse shelf(Opens below)) | Available | 92003034147 |
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| HF5415.3 ASS Consumer behavior and marketing action / | HF5415.3 CHI Marketing : a behavioural analysis / | HF5415.3 CRE Simulating customer behaviour with Thames Water Utilities / | HF5415.3 LOU Consumer behavior : concepts and applications / | HF5415.3 MOW Consumer behavior / | HF5415.3 MOW Consumer behavior : instructor`s manual / | HF5415.3 PAU Consumer behavior and marketing strategy / |
Includes bibliographical references.
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