Consumer behavior / John C. Mowen, Michael Minor.
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TextPublication details: Upper Saddle River, N.J. : Prentice-Hall, c1998.Edition: 5th edDescription: xxi, 696 p. : ill. (some col.) ; 27 cmISBN: - 0137371152 hbk. )
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Main Library | NFIC | HF5415.32 MOW (Browse shelf(Opens below)) | Available | 92003022644 |
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Includes bibliographical references.
Includes index.
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