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Marketing : concepts and strategies / William Pride, O.C. Ferrell.

By: Contributor(s): Material type: TextPublication details: Boston, Mass. : Houghton Mifflin, c1989.Edition: Sixth editionDescription: xxxiv ,818 [168] pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 039536938X (hardback)
Subject(s): LOC classification:
  • HF5415 PRI
Item type: Ordinary Loan Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Ordinary Loan Books Main Library NFIC HF5415 PRI (Browse shelf(Opens below)) 25809 Available Donation 92003034388

Includes index.

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