Marketing management : a strategic approach / Harper W. Boyd...[et al.]

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TextSeries: The Irwin series in marketingPublication details: Boston : Irwin, c2002.Edition: 4th edDescription: xxi, 594 p. ; 26 cmISBN:

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Ordinary Loan Books

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Ordinary Loan Books	Main Library		NFIC		HF5415.13 BOY (Browse shelf(Opens below))					Available			92003034607

Includes index.

Includes bibliographical references.

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