Marketing fundamentals, 1998-99 / Geoff Lancaster and Frank Withey.
Material type:
TextSeries: The CIM student workbook seriesPublication details: Oxford ; Boston : Butterworth-Heinemann, 1998, c1997.Description: vi, 219 pages. : 30 cm. illustrationsContent type: - text
- unmediated
- volume
- 0750640340
- HF5415 LAN
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Main Library | NFIC | HF5415 LAN (Browse shelf(Opens below)) | Available | Donation | 92003036485 |
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| HF5415 KUR Marketing / | HF5415 LAM Marketing cases / | HF5415 LAN Marketing : the one-semester introduction / | HF5415 LAN Marketing fundamentals, 1998-99 / | HF5415 LAN Marketing fundamentals / | HF5415 LAN Marketing fundamentals, 1998-99 / | HF5415 MAC The marketing mirage : how to make it a reality / |
Includes bibliographical references and index.
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