Advertising theory and practice / C. H. Sandage, Vernon Fryburger, Kim Rotzoll
Material type:
TextSeries: The Irwin Series in marketingPublication details: New Delhi : A.I.T.B.S., 2000Description: 11th ed; xv, 509 p. : illISBN: - 8185386633 (pbk.)
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Main Library | NFIC | HF5821 SAN (Browse shelf(Opens below)) | Available | 92003005901 |
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| HF5821 LEE Principles of advertising : a global perspective / | HF5821 OGU Advertising / | HF5821 OGU Advertising / | HF5821 SAN Advertising theory and practice / | HF5821 SIN Images incorporated : advertising as industry and ideology / | HF5821 SIN Images incorporated : advertising as industry and ideology / | HF5821 SIN Images incorporated : advertising as industry and ideology / |
Includes index.
Includes bibliographical references.
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