Contemporary advertising / William F. Arens, Courtland L. Bov�ee ; with the editorial collaboration of Jack J. Whidden.
Material type:
TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, 1994.Edition: 5th edDescription: xxx, 573, [81] p. : ill. (some col.) ; 29 cmISBN: - 025613412X (cased)
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Main Library | NFIC | HF5821 ARE (Browse shelf(Opens below)) | Available | 92003006645 |
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| HF5811 JEF Advertising/ | HF5813 FLE Powers of persuasion : the inside story of British advertising: 1951-2000 / | HF5813 WAN Brand New China : advertising, media and commercial culture / | HF5821 ARE Contemporary advertising / | HF5821 LEE Principles of advertising : a global perspective / | HF5821 OGU Advertising / | HF5821 OGU Advertising / |
Bov�ee's name appears first on previous editions.
Includes bibliographical references.
Includes index.
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