Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, 1995.Description: xiv, 850 p. : ill. ; 25 cmISBN: - 025616911X (cased)
Ordinary Loan Books
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Main Library | NFIC | HF5415.13 RAN (Browse shelf(Opens below)) | Available | 92003004926 |
Includes index.
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