Marketing / Courtland L. Bovee, John V. Thill.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, ©1992.Description: xxxi, 761, [100] pages. : colour. illustration. ; 26 cmContent type: - text
- unmediated
- volume
- 0070067341 (hardback.)
- HF5415 BOV
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Includes bibliographical references and index.
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