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Below-the-line promotion / John Wilmshurst.

By: Material type: TextSeries: Marketing series | Professional development series. Marketing.Publication details: Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1993.Description: 398 p. ; 23 cmISBN:
  • 0750605480 (pbk.)
Subject(s):
Item type: Ordinary Loan Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Ordinary Loan Books Main Library NFIC HF5438 WIL (Browse shelf(Opens below)) Available 92003003008

Includes bibliographical references.

Includes index.

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