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Strategic marketing communications : new ways to build and integrate communications / by P. R. Smith, Chris Berry and Alan Pulford.

By: Contributor(s): Material type: TextPublication details: London : Kogan Page, ©1999.Edition: Revised edITIONDescription: xii, 300 pages 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0749429186 (paperback)
Subject(s): LOC classification:
  • HF5415 SMI
Item type: Ordinary Loan Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Ordinary Loan Books Main Library NFIC HF5415 SMI (Browse shelf(Opens below)) 02/553 Available Purchase 92003004038
Ordinary Loan Books Main Library NFIC HF5387 FIS (Browse shelf(Opens below)) 20426 Available Donation 92003006255

Includes Bibliographical References and index

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