Market-led strategic change : transforming the process of going to market / Nigel Piercy.

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TextSeries: The Marketing seriesPublication details: Oxford : Butterworth-Heinemann, 1997.Edition: Second editionDescription: xiv, 665pages ; 24 cmContent type:

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Ordinary Loan Books

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Ordinary Loan Books	Main Library		NFIC		HF5415 PIE (Browse shelf(Opens below))				20850	Available	Donation		92003003831

Includes bibliographical references and index.

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