Basic marketing : a global- managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Material type:
TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : Richard D. Irwin, ©1993.Edition: Eleventh editionDescription: xxii, 790 pages : illustrations (chiefly colour) ; 26 cmContent type: - text
- unmediated
- volume
- 9780256105094 (hardcover)
- HF5415 MCC
Ordinary Loan Books
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Ordinary Loan Books
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Main Library | NFIC | HF5415 MAC (Browse shelf(Opens below)) | 13980 | Available | Donation | 92003004028 | |||||||||||
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Ordinary Loan Books
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Main Library | NFIC | HF5415 MCC (Browse shelf(Opens below)) | 14026 | Available | Donation | 92003004039 | |||||||||||
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Ordinary Loan Books
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Main Library | NFIC | HF5415 MCC (Browse shelf(Opens below)) | 14316 | Available | Donation | 92003004046 |
Includes bibliographical references and index.
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