The fundamentals and practice of marketing / John Wilmshurst.
Material type:
TextPublication details: Oxford : Butterworth-Heinmann for the Institute of Marketing and the CAM Foundation, ©1978.Edition: Third editionDescription: viii, 324 pages 27 cmContent type: - text
- unmediated
- volume
- 0750609974 (paperback)
- HF5415 WIL
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Includes bibliographical references and index
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