Fundamentals of marketing / William J. Stanton.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, ©1978.Edition: Fifth editionDescription: xvii, 636 pages illustrations 25 cmContent type: - text
- unmediated
- volume
- 0070608814 (hardcover)
- HF5415 STA
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Includes bibliographical references and index
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