Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.
Material type:
TextSeries: Irwin series in marketingPublication details: Homewood, IL. : Irwin, ©1990.Edition: Tenth, International student editionDescription: xviii, 734 pages : colour illustration ; 27 cmContent type: - text
- unmediated
- volume
- 0256083983 (paperback)
- HF5415.13 McC
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Main Library | NFIC | HF5415.13 McC (Browse shelf(Opens below)) | Available | 92003004899 |
Includes bibliographical references.
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