Cases in strategic marketing / edited by Linda E. Swayne, Peter M. Ginter.
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TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1993.Edition: 2nd edDescription: xxvii, 819 p. : ill., maps ; 25 cmISBN: - 0131192310 (cased)
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Main Library | NFIC | HF5415.135 CAS (Browse shelf(Opens below)) | Available | 92003004938 |
Includes bibliographical references.
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