Competitive marketing : a strategic approach / John O'Shaughnessy.
Material type:
TextPublication details: London : Routledge, 1995.Edition: 3rd rev. and enlarged edDescription: xiii, 749 p. ; 26 cmISBN: - 0415127866 (hbk.)
- 0415093171 (pbk.)
Ordinary Loan Books
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Main Library | NFIC | HF5415.13 OSH (Browse shelf(Opens below)) | Available | 92003003419 |
Includes bibliographical references.
Includes index
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