Marketing : everybody's business : covering European and international marketing/ Dave Needham, Rob Dransfield.
Material type:
TextPublication details: Oxford : Heinemann Educational, ©1995.Edition: Second editionDescription: ix, 290 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 0435450255 (paperback)
- HF5415 NEE
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Includes index.
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