Contemporary marketing / Louis E. Boone, David L. Kurtz.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Chicago : Dryden Press, ©1989.Edition: Sixth editionDescription: xxxix, 700, [57] pages. : colour. illustrations. ; 27 cmContent type: - text
- unmediated
- volume
- 003022814X (hardback)
- HF5415 BOO
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Includes bibliographical references.
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