Campaign planner for promotion and IMC / Shay Sayre.
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TextPublication details: Madison : Thomson/South-Western, c2002.Edition: 2nd edDescription: iv, 172 p. : ill. ; 28 cmISBN: - 0324151977 (pbk.)
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Main Library | NFIC | HF5823 SAY (Browse shelf(Opens below)) | Available | 92004031357 |
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| HF5823 RUS Kleppner's advertising procedure / | HF5823 RUS Kleppner's advertising procedure / | HF5823 RUS Kleppner's advertising procedure / | HF5823 SAY Campaign planner for promotion and IMC / | HF5823 TAG Ad critique : how to deconstruct ads in order to build better advertising / | HF5823 WEL Advertising : principles and practice / | HF5823 WEL Advertising : Principles and Effective IMC Practice / |
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