From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.
Material type:
TextPublication details: Amsterdam : Elsevier, 2010.Edition: 3rd edDescription: xvi, 376 p. : ill. ; 24 cmISBN: - 0750667494 (pbk.)
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Main Library | NFIC | HD69 DEC (Browse shelf(Opens below)) | Available | 92004032250 |
Includes bibliographical references.
Includes index.
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