Case studies in marketing / edited by Anthony C. Cunningham, James J. Ward and Catherine KilBride.
Material type:
TextSeries: Irish Studies in ManagementPublication details: Dublin Oak Tree Press, ©1971.Description: xiii, 201 pages. : illustrations. ; 21 cmContent type: - text
- unmediated
- volume
- 1860760139 (paperback)
- HF5415 CAS
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| HF 5415 CAN Basic marketing : principles and practice / | HF5415 CAN Essentials of marketing : a marketing strategy planning approach / | HF5415 CAN Essentials of marketing : a marketing strategy planning approach / | HF5415 CAS Case studies in marketing / | HF5415 CAS Cases in marketing financial services / | HF5415 CAS Cases in Candaian marketing / | HF5415 CAS Cases in Candaian marketing / |
Includes bibliographical references and index.
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