Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
Material type:
TextPublication details: London : Routledge, 2004.Edition: 1st edDescription: xi, 220 p. : ill. ; 24 cmISBN: - 0415322243 (pbk.)
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Main Library | NFIC | HF5822 OSH (Browse shelf(Opens below)) | Available | 92004031391 |
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| HF5821 WRI Advertising / | HF5821 WRI Advertising / | HF5821 WRI Advertising / | HF5822 OSH Persuasion in advertising / | HF5823 AAK Advertising management / | HF5823 AIT Cutting edge advertising : how to create the world`s best print for brands in the 21st century / | HF5823 BEL Advertising and promotion : an intergrated marketing communications perspective / |
lncludes index.
Includes bibliographical references.
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