Marketing cases / Mary C. Gilly, William M. Pride and O. C. Ferrell.
Material type:
TextPublication details: Boston : Hughton Mifflin Company, ©1989.Edition: Fourth editionDescription: ix, 417 pages : illustrations; 23 cmContent type: - text
- unmediated
- volume
- 0395495946 (paperback)
- HF5415 GIL
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