Marketing research : the impact of the Internet / Carl McDaniel and Roger Gates.
Material type:
TextPublication details: Cincinnati, Ohio : South-Western, c2002.Edition: 5th edDescription: xxxii, 682 [45] p. : col. ill. ; 26 cmISBN: - 0324067976 (hbk.)
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Main Library | NFIC | HF5415.2 MCD (Browse shelf(Opens below)) | Available | 92004022864 |
Includes bibliographical references.
Includes index.
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