Market-led strategic change : making marketing happen in your organization / Nigel Piercy.

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TextPublication details: London : Thorson, 1991.Description: 416 p. : ill. ; 25 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Ordinary Loan Books	Main Library		NFIC		HF5415.13 PIE (Browse shelf(Opens below))					Available			92004023802

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Previous	HF5415.13 PET A preface to marketing management /	HF5415.13 PET A preface to marketing management /	HF5415.13 PIE Market-led strategic change : making marketing happen in your organization /	HF5415.13 PIE Market-led strategic change : making marketing happen in your organization /	HF5415.13 PIE Market-led strategic change : making marketing happen in your organization /	HF5415.13 PIE Tales from the marketplace : stories of revolution, reinvention and renewal /	HF5415.13 RAN Business marketing strategy : cases, concepts, and applications /	Next

Includes index.

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