Marketing research : principles and applications / Melvin Crask, Richard J. Fox [and] Roy G. Stout.
Material type:
TextPublication details: Englewood Cliffs : Prentice Hall, 1994.Description: xv, 642 p. : ill. ; 23 cmISBN: - 0205140912 (pbk.)
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Main Library | NFIC | HF5415.2 CRA (Browse shelf(Opens below)) | Available | 92004021049 |
Browsing Main Library shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.2 CHU Basic marketing research / | HF5415.2 CLI Market research : using forecasting in business / | HF5415.2 CON Consumer market research handbook / | HF5415.2 CRA Marketing research : principles and applications / | HF5415.2 CRI The Marketing research process / | HF5415.2 CRO Marketing research for managers / | HF5415.2 DAV Even more offensive marketing : an exhilarating action guide to winning in business / |
Includes Index.
Includes bibliographical references.
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