Commonsense direct marketing / Drayton Bird.
Material type:
TextPublication details: Lincolnwood : Kogan Page, c1989.Edition: 2nd edDescription: 347 p. : ill. ; 24 cmISBN: - 185091544X (hbk.)
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Main Library | NFIC | HF5415.126 BIR (Browse shelf(Opens below)) | Available | 92004021044 |
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| HF5415.1255 BRO Brands and branding / | HF5415.1255 CIT City branding : theory and cases / | HF5415.126 ACE Effective promotional planning for e-business / | HF5415.126 BIR Commonsense direct marketing / | HF5415.126 FRA The essential secrets of effective direct mail / | HF5415.126 MCC Direct and database marketing / | HF5415.126 ONE Focus on the future : the coming boom in direct marketing / |
Includes index.
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