Marketing communications management : concepts and theories, cases and practices / Paul Copley.
Material type:
TextPublication details: Oxford : Butterworth-Heinemann, 2004.Description: xiv, 441 p. ; 28 cmISBN: - 0750652942 (pbk.)
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Main Library | NFIC | HF5415.123 COP (Browse shelf(Opens below)) | Available | 92004022080 |
Includes bibliographical references.
Includes index.
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