Marketing research / Alvin C. Burns, Ronald F. Bush.
Material type:
TextPublication details: Upper Saddle River : Prentice Hall, c1998.Edition: 2nd edDescription: xxi, 637 p. [24] ill. (some col.) ; 26 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN: - 0138966060 (hbk.)
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Main Library | NFIC | HF5415.2 BUR (Browse shelf(Opens below)) | Available | 92004020529 |
Includes index.
Includes bibliographical references.
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