Consumer behavior : a framework / John C. Mowen [and] Michael S. Minor.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2001.Description: xiv, 354 p. : ill. (some col.) ; 24 cmISBN: - 0130169722 (pbk.)
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Main Library | NFIC | HF5415.32 MOW (Browse shelf(Opens below)) | Available | 92004020116 |
Includes index.
Includes bibliographical references.
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