Marketing research essentials / Carl McDaniel and Roger Gates.
Material type:
TextPublication details: Ohio : South weastern Publishing, ©2000.Edition: Third editionDescription: xxiv, 514 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 0324023170 (paperback)
- HF5415 MCD
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| HF5415 MCC Applications in basic marketing : clippings from the popular business press, 1994-1995 / | HF5415 MCC Applications in basic marketing : clippings from the popular business press, 1994-1995 / | HF5415 MCD Marketing research essentials / | HF5415 MCD Marketing research essentials / | HF5415 MCD Marketing research essentials / | HF5415 MCD Marketing research essentials / | HF5415 MCD Marketing research essentials / |
Includes biliographical references and index.
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