Marketing across cultures / Jean-Claude Usunier.
Material type:
TextPublication details: Harlow : Financial Times/Prentice Hall, c2000.Edition: 3rd edDescription: xv, 627 p. : ill. ; 24 cmISBN: - 0130106682 (pbk.)
Ordinary Loan Books
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Main Library | NFIC | HF1416 USU (Browse shelf(Opens below)) | Available | 92004020610 |
Includes index.
Includes bibliographical references.
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